http://www.examiner.com/x-462-Marketing-Examiner?cid=exrss-Marketing-Examiner en-us Wed, 30 Dec 2009 20:19:45 -0700 Wed, 02 Dec 2009 12:48:51 -0700 BlogCFC http://blogs.law.harvard.edu/tech/rss http://www.examiner.com/x-462-Marketing-Examiner~y2009m12d2-Taking-care-of-businessand-customers?cid=exrss-Marketing-Examiner It amazes me even in this tight economy how businesses do not take good care of their business by not taking good care of their customers. If you offer a service or a product, a reputable company will make sure that their customers are completely ... Branding customer retention Marketing publicity Wed, 02 Dec 2009 12:48:51 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m12d2-Taking-care-of-businessand-customers?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m12d1-Drive-what-Edward-drivesVolvo-enters-Twilight-craze-with-sweepstakes?cid=exrss-Marketing-Examiner I really didn't think I was going to ever write about pop culture in this column but yesterday when I was at the Volvo dealer I noticed a poster above the cashier window. The message was clearly "Twilight"-ish. Like the cat, my curio... Branding promotions Volvo Twilight New Moon Tue, 01 Dec 2009 20:10:10 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m12d1-Drive-what-Edward-drivesVolvo-enters-Twilight-craze-with-sweepstakes?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d20-Verizons-Island-of-Misfit-Toys-funny-ad-hits-ATT-where-it-hurts?cid=exrss-Marketing-Examiner And now for another great ad from Verizon that was created after AT&T filed their lawsuit in response to Verizon's "Map for That" ad. And, just in time for Christmas, too! The toys on the island were sure surprised to see the iPh... advertising Branding iPhone Marketing viral marketing AT&T Verizon Fri, 20 Nov 2009 07:40:26 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d20-Verizons-Island-of-Misfit-Toys-funny-ad-hits-ATT-where-it-hurts?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d19-ATT-sues-Verizon-over-Map-for-That-ad?cid=exrss-Marketing-Examiner As predicted, AT&T is suing Verizon for the "Map for That" ad that first appeared on broadcast TV. Even after the ad was pulled from broadcast, consumers swept the "Map for That" ad in another great example of viral marketi... Marketing viral marketing AT&T Blackberry Verizon Thu, 19 Nov 2009 10:18:51 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d19-ATT-sues-Verizon-over-Map-for-That-ad?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d18-eMarketing-Association-announces-conference-to-transform-marketing-programs?cid=exrss-Marketing-Examiner eMarketing Association announces conference eMarketing Association eMarketing Association has released the details on their upcoming conference, "The Power of eMarketing Conference and Expo". This event takes place April 21 and 22 in San ... social marketing social media eMarketing Association Wed, 18 Nov 2009 13:33:43 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d18-eMarketing-Association-announces-conference-to-transform-marketing-programs?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d18-Facebook-promotions-guidelines?cid=exrss-Marketing-Examiner Facebook announced changes to its Promotions Guidelines on November 9, 2009. The most notable changes are marketers can no longer run promotions through Facebook applications and written approval must be obtained by Facebook sales reps. What does ... Marketing facebook promotions Wed, 18 Nov 2009 12:51:37 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d18-Facebook-promotions-guidelines?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d16-Be-preparedknow-the-new-FTC-guidelines?cid=exrss-Marketing-Examiner The FTC has not updated their guidelines for advertising since 1980. That means that we're all familiar and comfortable with the advertising regulations. With the emergence of web technologies, the FTC has created stricter guidelines that all ... advertising Marketing FTC guidelines Mon, 16 Nov 2009 09:39:18 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d16-Be-preparedknow-the-new-FTC-guidelines?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d11-Locationbased-advertising-reaches-consumers-at-their-location?cid=exrss-Marketing-Examiner Advertisers have reason to pay attention to location-based marketing opportunities. In a recent study conducted by Marketing Research Services Inc. (MRSI), 19% of consumers who recalled seeing a specific ad clicked through to find nearby retail lo... General Marketing Information advertising direct marketing mobile marketing augmented reality NAVTEQ Wed, 11 Nov 2009 13:04:51 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d11-Locationbased-advertising-reaches-consumers-at-their-location?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d5-Watch-this-video-to-see-AR-in-action?cid=exrss-Marketing-Examiner For visual learners, check out this YouTube video that shows how AR (augmented reality) works. This is the third posting in a series on mobile marketing. As smartphones take off--augmented reality becomes more common Mobile Mark... mobile marketing augmented reality Thu, 05 Nov 2009 07:20:16 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d5-Watch-this-video-to-see-AR-in-action?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d4-As-smartphones-take-offaugmented-reality-becomes-more-common?cid=exrss-Marketing-Examiner With the rapid adoption of smartphones and their inherent capabilities, a new term to non-techies coined "augmented reality" comes into play. Savvy marketers need to know about it and understand it so that they can begin to implement loc... iPhone mobile marketing Wed, 04 Nov 2009 10:16:55 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d4-As-smartphones-take-offaugmented-reality-becomes-more-common?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d2-Mobile-Marketing-101?cid=exrss-Marketing-Examiner As geo-technology becomes more common use, mobile marketing will quickly evolve. This article is one of a series introducing the topic with multiple posts following that will highlight what changes lie ahead in digital marketing. Picture recei... advertising mobile marketing Mon, 02 Nov 2009 16:13:51 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m11d2-Mobile-Marketing-101?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m10d22-Statistics-show-direct-marketers-dont-really-know-their-customers?cid=exrss-Marketing-Examiner A Forrester study revealed that marketers are not in touch with the lists they send their marketing materials en masse. According to the study, 10% of consumers feel the direct mail they receive is relevant and 7% of email marketing is relevant. T... marketing campaign Marketing direct marketing direct mail Thu, 22 Oct 2009 17:24:55 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m10d22-Statistics-show-direct-marketers-dont-really-know-their-customers?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m10d12-Great-viral-marketing-example?cid=exrss-Marketing-Examiner   The most effective viral marketing campaigns are the ones that are memorable and motivate the viewer to actually WANT to send something to their friends and colleagues. Even the most email-filtering person would appreciate the humor in this co... social marketing social media viral marketing Amstel Mon, 12 Oct 2009 12:54:28 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m10d12-Great-viral-marketing-example?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m9d23-Mr-Clean-expands-brand-into-car-wash?cid=exrss-Marketing-Examiner The Mr. Clean brand expands to car washA world-famous icon is now the host of a new car wash experience. From free Wi-Fi and a comfy lounge with a coffee bar for adults to giant water guns the kids can shoot cars with soap, Mr. Clean Car Wash locatio... Branding Marketing Wed, 23 Sep 2009 13:06:23 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m9d23-Mr-Clean-expands-brand-into-car-wash?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m9d22-nMotion-Technologies-streamlines-OOH-buying?cid=exrss-Marketing-Examiner Streamlining the OOH buying experienceOne company is making digital out-of-home (OOH) advertising simple and easy to use. With OOH advertising becoming more prevalent including cafés, malls, gymnasiums, gas pumps, and more, advertisers are ad... advertising OOH advertising Tue, 22 Sep 2009 10:35:21 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m9d22-nMotion-Technologies-streamlines-OOH-buying?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m9d16-Howto-save-money-at-Starbucks-Sip--Save?cid=exrss-Marketing-Examiner How-to Sip & Save on StarbucksAs the recession and tightening of personal budgets continues, Starbucks is battling back with a tip sheet on how to Sip & Save. Here are 10 ways consumers can save at Starbucks without having to give up the caf... Branding Starbucks customer retention Marketing economy Wed, 16 Sep 2009 14:49:20 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m9d16-Howto-save-money-at-Starbucks-Sip--Save?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m9d2-Interactive-advertising-channel-rewards-consumers?cid=exrss-Marketing-Examiner Hal Brierley, Chairman & CEO of eMiles As advertisers find it more difficult to penetrate their target markets with the development of filters, ad blocking, TiVo, etc., a pioneer in loyalty rewards creates a new program that connects willing con... purpose of advertising advertising OOH advertising Wed, 02 Sep 2009 10:11:56 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m9d2-Interactive-advertising-channel-rewards-consumers?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m8d27-Build-Your-Own-Brand-tm-presentation-Thursday-Aug-27?cid=exrss-Marketing-Examiner Branding is one of the most important marketing activities a person or company can develop to create a lasting foundation. Tonight I am speaking at the Rocky Mountain Chapter of the National Kitchen & Bath Association's monthly meeting in Colorad... General Marketing Information Branding Marketing Thu, 27 Aug 2009 08:41:24 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m8d27-Build-Your-Own-Brand-tm-presentation-Thursday-Aug-27?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m8d19-Pleaseno-spam?cid=exrss-Marketing-Examiner This morning while I was off-line on my computer but checking in with my Blackberry, I happened to notice a very large amount of emails coming in with a {RE}:subject in my inbox. Just like a cat, curiosity got the best of me. I clicked in to someone'... social marketing social media spam Wed, 19 Aug 2009 11:49:18 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m8d19-Pleaseno-spam?cid=exrss-Marketing-Examiner http://www.examiner.com/x-462-Marketing-Examiner~y2009m7d27-All-a-Twitter-author-offers-10-tips-for-successful-tweeting?cid=exrss-Marketing-Examiner All a TwitterIf you're struggling to see benefits with Twitter, check out these easy-to-follow tips. Author of All a Twitter, Tee Morris provides these ten tips for professionals to get more out of their Twitter experience. These tips are not include... Marketing social marketing social media Twitter Mon, 27 Jul 2009 09:52:39 -0700 http://www.examiner.com/x-462-Marketing-Examiner~y2009m7d27-All-a-Twitter-author-offers-10-tips-for-successful-tweeting?cid=exrss-Marketing-Examiner