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The aftermath in the shootings at Ft. Hood have the entire nation on edge, and rightfully so. A major breach occurred on one of the largest, most...
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Find out more about Cliff: Cliff is an Atlanta-based public relations counselor and writer. His broad experience has included roles as vice president, public relations director and senior writer at public relations and advertising agencies in Atlanta, Pittsburgh and Tampa. He is a specialist in planning and implementing B2B and B2C PR programs for retail chains, consumer goods and building product manufacturers, health care, professional services and trade associations. Cliff’s work has been recognized with awards from both the Georgia Chapter PRSA and Florida Public Relations Association, and he is a published writer as both byline author and ghostwriter. |
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Years ago an ad for recording tape asked “Is it real or is it Memorex?” This can now be applied to what White House public relations...
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A well-rounded PR campaign should include a mix of local and national news release distribution. While covering the local beat can likely be...
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As a new school year approaches, a number of activities and events will be taking place at schools and colleges all across the country. Many of these...
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Conquering the media relations aspect of publicity is the Holy Grail that all businesses aspire to achieve. However, successfully navigating the road...
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Too often a company or business will gauge the value of a PR firm or consultancy on “media relationships.”Images of the PR rep having a...
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A sampling of news polls suggests that President Obama is not spending enough time to fulfill a campaign promise of balancing the country’s...
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There is no secret to gaining positive exposure for a business or product. If a company or business has a good story to tell in a way that is not...
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We live in a perception-is-reality-based-world. The person who cut you off in traffic on the way to work today is a (insert your chosen profanity or...
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