	Jennifer L. Taylor Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

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A marketing consultant and copywriter, Jena helps clients across the globe succeed through effective marketing campaigns and branding. Passionate about writing, Jena is the author of several non-fiction books. Visit TheWordTailor.com for more information.

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Showing: purpose of advertising articles

Interactive advertising channel rewards consumers

As advertisers find it more difficult to penetrate their target markets with the development of filters, ad blocking, TiVo, etc., a pioneer in loyalty...
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Digital out-of-home advertising bucks economic trends

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Advertising experts predict that the upcoming years will continue to bring in profits for the digital out-of-home advertising market even as...
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Is Pepsi commiting brand suicide with suicide-themed ads?

What were the marketing execs thinking at Pepsi when they approved the new Pepsi ads? These suicide-themed ads are sure to be a very controversial...
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Double the ad dollars equals double the win

Many of us stayed up past our bedtimes last night to watch the results come in for the 2008 presidential election. Obama took a demanding early lead...
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Record viewers watch political infomercial

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Last night's impressive audience capture by Barack Obama was incredible. According to Reuters, 26.4 million viewers tuned in to watch Barack Obama's...
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Are political ads effective this close to the election?

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Last night I sat down and finished going through the voter booklet reading the proposed referendums and the proposed amendments that are up for vote....
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Churches need marketing too

In recent years, there has been a lot of discussion about church marketing. Some opponents say that it’s a needless expense and that the...
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The Purpose of Advertising

As I was pondering what to write about today, I was snacking on my lunch on the deck while thumbing through a...
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