	Jennifer L. Taylor Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

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A marketing consultant and copywriter, Jena helps clients across the globe succeed through effective marketing campaigns and branding. Passionate about writing, Jena is the author of several non-fiction books. Visit TheWordTailor.com for more information.

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Marketing Examiner's Articles

Showing: Branding articles

Taking care of business--and customers

It amazes me even in this tight economy how businesses do not take good care of their business by not taking good...
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Drive what Edward drives--Volvo enters Twilight craze with sweepstakes

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I really didn't think I was going to ever write about pop culture in this column but yesterday when I was at the Volvo dealer I noticed a poster...
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Verizon's 'Island of Misfit Toys' funny ad hits ATT where it hurts

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And now for another great ad from Verizon that was created after AT&T filed their lawsuit in response to...
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Mr. Clean expands brand into car wash

A world-famous icon is now the host of a new car wash experience. From free Wi-Fi and a comfy lounge with a coffee bar for adults to giant water guns...
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How-to save money at Starbucks: Sip & Save

As the recession and tightening of personal budgets continues, Starbucks is battling back with a tip sheet on how to Sip & Save. Here are 10 ways...
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Build Your Own Brand (tm) presentation Thursday, Aug. 27

Branding is one of the most important marketing activities a person or company can develop to create a lasting...
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Starbucks direct mail delivers

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Starbucks recently launched a new direct mail campaign that gets people going. The campaign is comprised of a mini-envelope reminiscent of a wallet....
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Hiring managers use social media in hiring process

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When looking for a new job, remember to utilize social media sites, especially LinkedIn. According to Jump Start Social Media, as many as 75% of...
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Good customer service is cheapest marketing tool

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Leverage existing resources to stretch your marketing efforts. Some companies do this well and others, even big companies that should know better, are...
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Brands & integrity

Just released today, Vitamin Water, Coca Cola's answer to the sports drink demand, has six flavors that could result in positive results to banned...
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