	Jennifer L. Taylor Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

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A marketing consultant and copywriter, Jena helps clients across the globe succeed through effective marketing campaigns and branding. Passionate about writing, Jena is the author of several non-fiction books. Visit TheWordTailor.com for more information.

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Showing: iPhone articles

Verizon's 'Island of Misfit Toys' funny ad hits ATT where it hurts

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And now for another great ad from Verizon that was created after AT&T filed their lawsuit in response to...
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As smartphones take off--augmented reality becomes more common

With the rapid adoption of smartphones and their inherent capabilities, a new term to non-techies coined "augmented reality" comes into...
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Dockers ad shakes it up on iPhone

Not all ads are created equal. Not all fun stuff for iPhones are apps. Enter the latest Dockers ad that literally shakes things up.According to AdAge,...
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'Pre'-release marketing builds momentum

Take advantage of the building momentum of a product launch with targeted, planned marketing activities. Palm is creating some much-needed marketing...
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The mosts in marketing

As 2008 comes to a close I thought it appropriate to review the year in marketing from the marketing examiner standpoint, that is before moving on to...
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RIM, Apple, and Google phones face off

In the most recent issue of CRN, writer Andrew Hickey compares three touch screen smartphones to see how they compete against each other. The three...
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Is an edge necessary in marketing?

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Often times, marketers forget the importance of a having an edge over the competition. Marketers need to understand what edge or unique benefit their...
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Navigate to nuvifone, the all-new Garmin personal navigation and communication device

The all-in-one nüvifone is a touchscreen device that combines a premium phone, mobile web-browser, and cutting-edge personal navigator....
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LG releases Dare to compete against iPhone

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Yesterday I attended a party where there was a mixed group of people. Some were in their 40s and 50s and others...
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iPhone Taps into Corporate Clients…and Remarkable Sales

Apple released the new iPhone 3G on July 10, 2008, here in the United States. It took just three days to sell one...
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