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Digital Brand Expressions simplifies social media marketing management
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Digital Brand Expressions simplifies social media management
With the floodwaters of social media rising, Digital Brand Expressions created a 4-step social media process to make it easier for small businesses to large businesses succeed in the social media space.
Now, managing social media tools like Twitter, Facebook, and LinkedIn can be done systematically. According to Niki Fielding, President of Digital Brand Expressions the 4-step process is:
- Claim the company’s important “brand” names - “Although claiming brand names on multiple sites is time consuming, it’s far less work than dealing with the aftermath of a profile set up by someone else around your brand name.”
- Discover where your competitors are, locate communities made of your customers, reporters, and analysts that cover your industry, and niche networking sites.
- Narrow the list that makes the most sense for your brand and configure active profiles. Note: do this only after you’ve gained an understanding the features and functionality of the sites you’ve chosen.
- Implement ongoing communications strategies and start connecting with your key stakeholders.
As anyone who has even dabbled in social media knows, “Social media is constantly evolving so it’s not enough to merely set up digital outposts,” explains Ms. Fielding. “You’ll need to dedicate some resources to keeping your content fresh and staying on top of conversations about your brand.”
Company newsletters, web pages, email blasts, print and broadcast media, etc., are all effective ways to get the word out about where your brand can be found in the social media space.
For more info: visit Digital Brand Expressions. Digital Brand Expressions is a search engine and social media marketing consultancy and services firm that helps companies enhance their findability on the Web to drive business success.
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