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Hiring managers using LinkedIn
When looking for a new job, remember to utilize social media sites, especially LinkedIn. According to Jump Start Social Media, as many as 75% of hiring managers use LinkedIn on a regular basis to research candidates before making an offer, compared to 48% using FaceBook, and 26% using Twitter.
“Social media is not only a great networking tool, it’s also a way for employers to perform reference checks on job candidates,” said Veronica Fielding, president of Digital Brand Expressions and its social media service for consumers, Jump Start Social Media. “Because LinkedIn is the most professionally oriented of the three, it tends to attract hiring managers who are doing due diligence.”
- Become familiar with the popular social media sites so you can participate in important dialogues, including opportunities to network for jobs.
- Start with one service, get comfortable with it, and branch out from there. The easiest, safest choice is LinkedIn because it has always been 100% business focused.
- Share links to interesting news stories combined with a sentence of insight, and join groups (your alma mater, former employers, industry associations, etc.) in order to participate in online discussions with the other members.
- Ask people in your network to introduce you to the people that they know. It’s these dynamic group interactions that help shape perceptions of you and your business acumen.
- Make sure to finish your social media profiles and keep them updated.
- If you are “tweeting” on Twitter, share links to stories, reports, interviews, etc. to which you add your insights.
- Don’t overlook Facebook’s value as a way of keeping in touch and staying top of mind with the business connections you’ve made during your career.
Bring it home: If you don't already have a personal brand, start developing one. And by all means, keep your social media sites in line with your personal branding efforts. If you don't want certain people to know something, don't post it for the whole world to see. Use good judment and common sense at the minimum when posting information on your social media pages.
WOMEN Unlimited, Inc. is a nationally recognized organization that cultivates leadership in high-potential women through programs that companies sponsor for their noteworthy female employees.
For more info about using social media in the job hunt, visit www.jumpstartsocialmedia.com or www.digitalbrandexpressions.com.
Other article you might find useful:
How can I meet new people on LinkedIn?
Digital Brand Expressions simplifies social media management
How can using LinkedIn help me?
Jennifer L. Taylor dba The Word Tailor
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