Buell riders asking Harley-Davidson for second chance

October 21, 10:09 AMMotorcycle Travel ExaminerPatty Davis

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Buell Motorcycle Company logo

source - www.harley-davidson.com

After winning the coveted American Motorcycle Association sport bike championship just over month ago, the first victory for an American bike since 1986, Harley-Davidson announced last week that it was shutting down the Buell line. Now Buell motorcycle owners and fans are asking The Motor Company for a second chance.

Buell has operated in the red and struggled against Japanese and European competitors and Harley-Davidson has provided millions of dollars to make it a competitive brand. With profits and income down 84% for the third quarter of 2009, the Motor Company announced several cost savings measures including the discontinuation of the Buell brand.

A letter writing campaign has started. Enthusiasts are writing to Harley-Davidson CEO Keith Wandell, wanting H-D to reconsider the decision to shut down Buell Motorcycle Company after years of not making a profit.

Buell riders are arguing for the fledging brand to remain with Harley-Davidson as a way to attract the younger rider.

Harley-Davidson is trying to streamline the brand with the dismissal of Buell and the MV Agusta line.

Only time will tell if H-D is making the right decision with the single focus branding.

The address where you can send your own letter:
Keith Wandell, CEO
Harley-Davidson
3700 W. Juneau Avenue
Milwaukee, WI 53208

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